David Anthony Hill

WHAT'S THIS ALL ABOUT? RED HERRINGS IN GREEN BUILDING, EXPLAINED:

What is Green Building?

Sometimes it's hard to say because a lot of the information out there on Green Building (or Sustainability or Resiliency) is not written by building science or design professionals (and if it IS, it's often VERY hard to read - having knowledge doesn't necessarily make you a good writer)...

but by marketing or communication specialists, who may have all the right intentions but may amplify the wrong message or wrong facts.

And that's where the Red Herring part comes in:

A Red Herring is something that misleads or distracts from The Important Issues. The term was popularized in 1807 in England by

William Cobbett in a story about using a strong-smelling fish (a "red herring") to divert and distract hounds training to hunt.

You see them all the time in movies and books - think Sirius Black first presented as a "villain" in The Prisoner of Azkaban book and movie - and

they pop up (intentionally, and unintentionally) in articles about Green Building, in advertising for Green products, and in Green Buildings themselves.

So... our mission is to find these "Red Herrings," to take a closer look at them,

and then to see how we all can do a little better about sharing the right information,

for the best possible results in design and construction!

Looking for design and construction Truth in Green Building and resiliency

Sustainability is about what our Buildings do to the Environment. Resiliency is about what the Environment does to our Buildings.

Thanks for joining us

Looking for design and construction Truth in Green Building and resiliency

Sustainability is about what our Buildings do to the Environment. Resiliency is about what the Environment does to our Buildings.

Thanks for joining us

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